Here is a collection of logos I created for freelance, personal, client, and brand-side projects. The goal of each logo is to concisely communicate the personality of the company in a memorable way,

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My process for all logos is similar to ensure the client knows what to expect and has a say at each stage. It begins with a slew of rough pencil sketches, which are culled down, adjusted, and refined until a final direction is approved. I find this gradual shift into the end result creates for no unwanted surprises and happy clients. #happyclienthappylife

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I design all logos in black & white first, so as to not lean on the emotion in color to communicate the brand. This also allows me to limit my color palette when color is eventually added to save on clients' print costs. Each logo is shown here in black & white or grayscale to measure the logos by their design merit not their colors.